Blog - Aux Insights

AI in Digital Marketing

AI is transforming digital marketing in 2025—streamlining workflows, reinventing content creation, and reshaping the search landscape as Google faces its own “Netflix moment.” Marketers who move fast, master AI tools, and double down on proven strategies will be the ones to seize the next wave of growth.

Driving EBITDA Growth Through Strategic Digital Marketing

Here's how we've helped leading PE firms and their portfolio companies successfully execute their growth ambitions through strategic digital marketing

Beyond the Deal: Why Operational Expertise Matters More Than Ever for Private Equity

The private equity landscape is shifting from dealmaking to operational excellence, as firms increasingly prioritize optimizing portfolio companies to drive sustainable growth.

Uncovering Digital Value: The Aux Insights Investigative Approach

Aux is unique in our approach to diligence and value creation analysis. Learn why

Unlocking Higher EBITDA Through Optimized Site Speed

Private equity firms don’t often get into the digital marketing weeds — but they’ll want to be aware of how small changes (like improved site speed) can make a big impact on the bottom line.

Investor Cheat Sheet: Questions to Ask About the Marketing Strategies of Your Portfolio Companies

For private equity firms, effectively connecting digital marketing levers to EBTIDA starts with asking the right questions.

When to Expect Results: Your Guide to Digital Marketing Timelines

Digital marketing can make or break a business. But how long does it take to see results?

Ready to level up your marketing strategy?